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Focus Europe: Development of the European Pet Industry

Focus Europe: Development of the European Pet Industry

Following the first session on the Chinese market presented by CIPS – China International Pet Show, the second online seminar in this series looks at the status quo, trends and dynamics of the European pet market in times of pandemic. The presentation by Zoomark International and Interzoo Academy puts the spotlight on Europe, with a special focus on Italy and Germany.

The seminar offers an interesting insight into the changes in the pet population in Europe in the period from 2018 to 2020. Sales trends in pet food and care products, the development of distribution channels – from traditional pet retailers to chains and wholesalers – and last but not least the role and importance of e-commerce and electronic marketplaces form the central content. In addition, the emerging megatrends will be highlighted, such as an increasing importance of sustainability, premium products and the need for omni-channel marketing strategy.

When

Now available on demand

Language

English

Duration

54 mins

Audience

In cooperation with

Focus Europe: Development of the European Pet Industry

When

Now available on demand

Language

English

Duration

54 mins

Audience

In cooperation with

Focus Europe: Development of the European Pet Industry

Speaker

Paola Cane

Founder and CEO

Mia Solution

Speaker

Luisa Bersanetti

Exhibition Manager

BolognaFiere

Speaker

Dr. Rowena Arzt

Director Exhibitions

WZF GmbH

Moderator

Dr. Anja Wagner

PR Manager Interzoo

WZF GmbH

Register

With your registration you get direct access to the online session. This online session is free of charge.

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What other participants say

„As a marketing and PR manager, all topics that tackle public relations are always particularly important to me. The Interzoo Academy thus offers me an additional opportunity to keep up to date with the latest trends and not lose touch in the fast-moving internet age. Thanks to the broad-based programme, however, other departments from our company also have the chance to keep up to date without much effort.“