Events – PAST EVENTS

Petfluencer-Marketing

Influencer marketing is increasingly gaining attention and importance. This is also true for the pet industry, where petfluencers play a specific role and are used as an additional component in corporate communications. With the upcoming Interzoo Academy session we would like to provide you with insights into the field of petfluencer marketing. An interesting mix of basic knowledge, strategies to costs and examples of real use cases will show you the advantages of using petfluencers as a marketing instrument in your marketing strategy.

Speakers:

dr_rowena_arzt

Dr. Rowena Arzt

Director Exhibitions
(WZF GmbH)
Thomas-Poschen

Thomas Poschen

Co-Founder and Business Development Manager (Petfluencer.com)
INTERZ 2018 2540 KEV petinfo
Urheber: WZF - Stahl

Register now to:

  • learn more about the growing importance and professionalization of influencer marketing
  • be informed about current trends in petfluencing
  • learn from practical examples how companies can find the right influencer for their target groups

Available from 28 October 2020

The event registration form can be found under the following link:

Pet Industry Insights in Light of COVID-19

The pandemic is influencing supply chains, marketing, and sales channels as well as the pet owners’ behaviour. On a macro-level we can see clear changes in the growth expectations for the sector. The recorded webinar is based on a recent Euromonitor study touching on the key changes and challenges.

Speakers:

dr_rowena_arzt

Dr. Rowena Arzt

Director Exhibitions
(WZF GmbH)
Jared-Koerten-HR-Headshot

Jared Koerten

Head of Pet Care
(Euromonitor International)
oldvents slide

Register now to:

  • learn about the macro-economic impact of COVID-19
  • understand the effect COVID-19 will have on the pet industry supply chains
  • see how consumer buying behaviour is changing

Register to download our first online presentation jointly presented with Euromonitor International:
Pet Industry Insights in Light of COVID-19