For the past year, both our personal and professional lives have been significantly affected by the Corona pandemic. For this reason, we invited market research expert Jared Koerten in July 2020 to take a closer look at the impact of COVID-19 on the pet industry ..
Influencer marketing is increasingly gaining attention and importance. This is also true for the pet industry, where petfluencers play a specific role and are used as an additional component in corporate communications. With the upcoming Interzoo Academy session we would like to ..
The pandemic is influencing supply chains, marketing, and sales channels as well as the pet owners’ behaviour. On a macro-level we can see clear changes in the growth expectations for the sector. The recorded webinar is based on a recent Euromonitor study touching on the key changes and challenges ..